Loyalty programmes for restaurants, bars and hotels: points and tiers, cashback wallets, paid clubs and what actually brings members back, from the person who built Club Individual and now runs TheLoyaltyCo.
Club Individual started as a side project on a spare desk. What it taught me about restaurants still shapes every programme TLC builds today.
Why I built a loyalty programme from my back bedroom Read More »
My Bonvoy recap landed this week: 54 nights, 7 cities, Platinum Elite. Here is why hotels do this so well and why restaurants should copy it.
Marriott Bonvoy’s year in review is a masterclass in CRM Read More »
Guests are spending less, so every visit matters more. Why a loyalty programme is sometimes about stability rather than growth.
Loyalty insights: loyalty in a cost-conscious climate Read More »
