Welcome to the Future of Hospitality Technology

I help hospitality leaders and tech-driven businesses grow smarter, faster, and stronger by turning complex ideas into impactful, scalable solutions.

About Me

23+ Years of Excellence in Hospitality Technology

For over two decades, I’ve been at the forefront of the technological evolution within the hospitality sector. My journey has taken me from hands-on IT management to leading the development and implementation of complex data and loyalty platforms for some of the world’s leading hospitality brands. This extensive experience has provided me with a deep understanding of the unique challenges and opportunities within this dynamic industry.

As the CEO of both TLC Solutions and TheLoyaltyCo., I’m driven by a clear mission: to empower hospitality businesses of all sizes to not just survive, but thrive. I achieve this by harnessing the power of data-driven insights, implementing seamless omnichannel communication strategies, and optimizing operational efficiencies through innovative technology.

My approach is rooted in a deep understanding that technology is not an end in itself, but a powerful enabler of business growth. I’m passionate about translating complex technical concepts into practical, impactful solutions that deliver measurable results – increased customer retention, enhanced engagement, and significant revenue growth.

As Featured In / Awarded

My Expertise:

Where Innovation Meets Implementation. My core areas of expertise include:

Data Strategy & Analytics

Transforming raw data into actionable insights that inform strategic decisions and drive personalized customer experiences.

Loyalty Program Development & Management

Designing and implementing bespoke loyalty solutions that foster customer loyalty, increase repeat business, and enhance brand advocacy.

Omnichannel Communication

Creating seamless and integrated communication strategies across all customer touchpoints, ensuring a consistent and engaging brand experience.

Hospitality Technology Solutions

Architecting and implementing a wide range of technology solutions tailored to the specific needs of the hospitality industry, from operational systems to customer-facing platforms.

Enterprise Hospitality Solutions

Developing and deploying scalable technology solutions for multi-site and international hospitality businesses.

Global Reach

Extensive experience in UK, UAE, and EU markets, delivering solutions that work across borders.

My Ventures

Discover the companies I’ve founded to drive growth and innovation in hospitality technology.

Our IT Consulting Services for Hospitality by TLC Solutions & TheLoyaltyCo

We provide strategic IT guidance and tailored solutions to optimize your technology infrastructure and achieve your business objectives.

IT Consulting

Business Mentoring

Data Management

Cloud Infrastructure

Software Development

Digital Marketing

Our Amazing Clients

Partnering with leading names in the industry.

Testimonials

What Others Are Saying

I’m humbled to have received thoughtful testimonials from colleagues and industry professionals. Here are a few reflections on working with me:

I known for Adam for over 6 years. He has always been one of the most dedicated and driven people I have worked within IRC. His commitment and drive to his work and the company have always been second to none. He is extremely well respected amongst all his senior colleges and has become one the most indispensable employees within the company.

Chris Maycock

Regional Director Bills restaurants

I have worked with Adam for nearly 4 years, in which time he has been my life saver. Adam is a valuable member of the team who brings innovative approaches to information technology management. Adam is an extremely hard working professional who continually supports both the executive team as well as his subordinates.

Anna Fitzsimmons

Experienced Sales & Events Manager for The Individual Restaurant Company

I have worked with Adam for over 5 years and have watched him grow the business with all of its IT needs supporting 33 restaurants, Head office and loxtonfoodco. Adam is a passionate and hard working person always putting others first and supporting the IRC team 24 hours a day. He has the upmost knowledge on anything to do with technology and in simple words he is like a lifesaving support machine to all that have the privilege to work with him.

Antonio Ricci

Operations Director Amici Restaurants

I started working with Adam two years ago and really like the way that he manages the relationship with Wanstor. Adam is a demanding customer, but he works with us to ensure that we get the best results. Adam is always very positive, all of my staff like working with him, and as a result o fthis they strive hard to make sure that a high standard is maintained. Adam has a very smart management style that ensures he gets the very best out of people working for him and with him

Peter lukes

Founder and chairman, Wanstor